Victoria 285

Axa Spain

A woman old enough to live in a gender equal world

According to UN Women, at the current pace, gender equality is 285 years away. We decided to put a face to that data. Through a cinematic exercise in aging and VFX, we transformed a cold statistic into a visceral experience: a woman who must live three centuries to see a world where she is truly equal.

The Vision

Data visualization meets high-end craft. The challenge was to condense 285 years of aging into a single, haunting shot. By blending AI-driven aging techniques with meticulous art direction, we created a piece that bridges the gap between a grim prediction and a call to action.

Awards

El Sol – Gold - PR, 1 Bronze

Eurobest – 1 Silver

Cannes Lions – 1 Shortlist

Clios – 1 Bronze

CdeC – 1 Bronze, 3 Shortlists

Ojo de Iberoamérica – 2 Silvers, 2 Bronzes, 2 Shortlists

Ciclope Festival – 1 Bronze

Inspirational – 1 Silver