The forecast we care the most in summer

With summer comes the scorching heat, and of course, the sweat. But let's be real, no man wants to deal with the pungent aroma that tags along. To help our fellow gents in Spain, we transformed our Instagram into The Sweating Channel—the first-ever channel dedicated to forecasting the likelihood of sweating in the world. We covered all four corners of Spain 24/7, including teeny villages with names so tricky you can barely pronounce them. The channel featured Video News, Breaking News, Articles, Infographics, and Sweaty Icons—every bit you'd find on a regular forecast channel but entirely dedicated to combating that smell. Thanks to our amazing IG community acting as journalists scattered across the country, we had every inch of Spain covered, ensuring that regardless of how scalding the summer got, if there was sweat smell, there was Old Spice.

Awards

Cannes Lions – 1 Shortlist

El Sol – 1 Gold, 1 Silver

Ojo de Iberoamérica – 1 Gold, 1 Silver, 1 Bronze

CdeC – 1 Silver, 2 Shortlists

Inspirational – 1 Gold, 1 Silver